Tips for Creating an Effective Custom On Hold Message for Your Business

Every detail of marketing matters when it comes to leaving a lasting impression on your audience. Studies show that 99% of people will make a decision based on the sound of an advertisement. 

When you think of what should be included in your content plan and what jingles for business to pick, you most likely don’t prioritize making on-hold messaging the main sound element in your marketing…

Because the majority of us are used to custom on hold for business ideas being dull and repetitive. For example, most on-hold greetings consist of cheesy elevator music that can slowly drive you crazy after a while. 

But, what if there was a way to make an on-hold message that would leave a lasting impression, instead of filling time with bla

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What Is Commercial Radio Production?

If you think radio is a dying medium, think again – over 272 million Americans listen to the radio every month. That’s a huge percentage of the total US population.

Radio isn’t going away any time soon, which is why you need to understand what it can do for you and your business. Understanding the ins and outs of commercial radio production can unlock whole new audiences for your business. It can help you to expand your customer base and raise the profile of your brand.

If you’ve ever wondered what commercial radio production involves, keep reading! We’ll take you on a tour of the world of commercial radio, so you can sell your business with confidence.

Public vs Commercial Radio


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The Benefits of Having a Jingle for Your Business

Many businesses owe almost all of their growth to the assistance they receive from advertising agencies. Maybe that is why the industry for advertising agencies is worth more than $59 billion each year in the United States alone! However, many businesses are failing to make the most of jingles for business advertising, one of the most efficient advertising techniques out there!

Many business leaders do not realize how many benefits come with using a jingle for advertising. If more people appreciated the power of the jingle, more businesses would be likely to use them.

Of course, since businesses often do not use jingles, that means that it is easier for those

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5 Things to Know About Radio Ads

Radio ads tend to be one of the more underrated outlets chosen as a form of marketing for new or smaller businesses. In reality, radio has the greatest reach across every age group in American culture. Radio can reach over 243 million American listeners in just one week. Compared to other media outlets, radio tends to have the most consistent listeners. Most people get in their cars in the morning and choose to listen to something, whether it be music, podcasts, etc. on their drive to work. Some people choose Apple Music, Spotify, or even regular AM/FM radio. Regardless of the platform users choose to stream, each of those platforms respectively has advertisements they choose and/or get paid to stream.

If you’re looking to increase exposure to your brand, advertising on the radio is a worthwhile outlet to learn more about. Below are 5 things you should know about radio ads before starting on your radio adve

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Green Screen Studio Rental in Cincinnati: Create Advertising Magic

Movie magic isn’t just for Hollywood anymore. You too can create magic in your next television advertisement. How? A green screen studio!

Yes, it’s that simple. Local television ads can be very effective for your business and a green screen studio rental in Cincinnati is exactly what your business needs to create your next ad.

From a studio, you can create a strong brand identity in a professional and effective way. Keep reading to explore the many possibilities that a green screen studio can bring you. 

What Is a Green Screen Studio?

First things first, what is a green screen?

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On Hold Greetings: Making a Positive First Impression

Did you know that 60% of callers will hang up after they’ve been on hold for 1 minute? While you can’t always avoid putting callers on hold, there are ways to make their hold experience more pleasant.

On-hold greetings are often the introduction to your company, so you need to make sure that you introduce yourself to customers the right way.

How can you put together an on-hold greeting that will make a good impression? And how will your on-hold music, or an on-hold message, help to keep your customer on the line? Here’s our guide on how to make sure your on-hold greetings make the right impression every time.

What On-Hold Greetings Will You Need?

In this age of technology, things are constantly changing and updating. All except for one thing: radio.

To this day, radio is still widely used as one of the most effective ways to reach people. About 92% of Americans still listen to the regular AM/FM radio, with other mediums falling short. 

It’s only reasonable then to make use of this medium to advertise your business. With its repetitive nature and quick, pointed messages, radio ad production is one of the best ways for people to know and remember you. 

Although, there is one issue. How can you captivate listeners and encourage them to look at your business? 

Here are 5 ways you can m

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Who is Your Target Audience? How to Engage Yours

Did you know that nearly 60% of marketers today measure the success of their content marketing strategy through sales? Content marketing is one of the most effective ways to engage your target audience and promote your product or service.

Unfortunately, you can’t create content without knowing why your target audience is. If you’re struggling to reach your target audience or even identify who they are, this guide is for you.

Engaging your target audience is critical for effective ads. So who is your audience, and how can you reach them? Keep reading to find out:

Who Is Your Target Audience?

This is the first and most important question you need to answer. How will you effectively engage your tar

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Commercials 101: How to Create a Radio Commercial

Did you know 83% of Americans listen to the radio on a regular basis?

As a business owner, if you aren’t leveraging radio marketing to widen your reach and grow your business, you could miss out on many potential customers. 

One thing that holds many businesses back from embracing radio ads is feeling overwhelmed about understanding how to make one that works. So keep reading to learn how to create a commercial for the radio that stands out in no time!

Determine Your Target Audience

Creating a radio ad is a bit different from creating digital ads or other types you might be familiar with.

Because radio ads are oft

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