A killer logo is critical to the success of your brand and organization. After all, you want your brand to be clear, recognizable, and persuasive so you can attract clients and build your business. Pulling together the right design elements into a logo can elevate your brand — and your sales.
Curious to learn more? Keep reading to understand why you need to prioritize logo design when building your brand!
Strong Logo Design Makes a Strong First Impression
First impressions are everything, right? And you want to make the best one possible when you’re establishing a brand. That’s where a dynamic logo can set you apart from the crowd.
With a logo, you need a design that plays into your consumers’ expectations for your brand. Think about what kind of tone you want to communicate. What colors, shapes, and icons can come together into a fresh and appealing logo?
By having a strong logo, you’ll make the right impression on potential customers. People have busy schedules and a lot of interests competing for their attention, so you need to hook them right away. They’ll be more likely to check out what you have to offer within your brand if they are wowed from the start.
How do you make that first impression? You hire experienced designers who can listen to your expectations and craft the perfect business logo design.
Hiring the right design team is a big piece of the branding puzzle since you need designers who can capture your brand with well-chosen design elements and a little originality. Work with your graphic designer to help them understand the mission of your organization so that you can make that strong first impression.
The Right Shapes Can Work Wonders
Recent studies suggest that the shape of a logo impacts the way a customer understands an organization. What does that mean? It means that when it comes to graphic design for logos, you’ll need to choose your shapes wisely.
Think about how you want your audience to perceive your brand. Do you want them to see you as friendly and service-oriented, or efficient and commanding? Do the research to know who your target audience is, and find ways to incorporate the visual qualities best suited to that audience.
It’s also important to determine what visual qualities work best. These will depend on your goals. An experienced graphic designer can choose the right tools for the job, and then walk you through the design theory behind their choices.
When it comes to shapes, curves and rounded lines tend to create a sense of warmth and approachability. So if your brand serves people in a very direct way, curves can be a wise choice within your brand identity.
Sharper lines and edges suggest professionalism as well as brand strength. A simple, more sever design might communicate that your brand is forward-thinking and cutting edge. Keep the corners sharp and the details minimal.
If you and your designer do opt for text, talk it over with them. Make sure you’re clear on the visual difference between serif and sans-serif fonts. They project very different images, so know which one serves your brand identity better!
You’ll Communicate Your Brand Clearly
Your brand logo needs to communicate your product or service clearly. If it doesn’t, you risk losing potential customers to your competitors.
If you’re real estate agent, for instance, it makes sense that your logo would communicate a sense of orderliness and structure — or maybe even an image of a house. With logo design, the goal is for someone who hasn’t seen your mission statement or anything else to be able to have some sense of what your brand represents.
A good rule of thumb is to show your logo design to other people for feedback. These can be friends, family, coworkers, or strangers. A good designer will be open to feedback and work with you to make sure that you’re satisfied.
Logos Make You Instantly Recognizable
You want a logo that people will recognize in any context. This is a challenging goal to achieve, but it is possible through excellent design work. And excellent design work means that even a simple shape or abstraction can speak volumes about who you are and what you do.
In today’s competitive world, consumers have grown distrustful of advertising that says too much. Advertisements that make false claims or seems too good to be true actually can damage a brand. This means that heavy-handed, text-heavy logos are falling out of favor.
Clean and comfortable logos are the better way to go. Brands like Nike have stayed relevant in part because of their memorable designs. Everyone knows the Swoosh, and there’s nothing aggressive about it.
Paying for a logo design might seem like a big upfront investment, but it’s one that pays off in the long run. And don’t think you can design something on your own if you don’t have a design background. It’s better to hire the right designer so that your logo looks professional and not amateurish!
When you’re developing your brand logo design, aim to create something that people will recognize whether it’s on a poster, website, or article of clothing. Brand recognition is huge, and you don’t want your brand to get lost in the shuffle.
Logos Help With Social Media Marketing
It’s important to leverage social media to showcase your brand, too. The days of relying on print materials are gone, so upping your digital game is crucial to your brand’s success. Set up social media accounts and use your brand as your profile picture whenever possible.
So much of social media is visual, so logos offer an easy way to engage new clients. With the average person spending over 5 hours on their phones each day, people are encountering so much visual content — and at a rapid speed. Make sure that your brand logo is active on a number of social media platforms as part of your marketing strategy.
Assign your savviest employee to handle the responsibilities, and make sure to document the metrics so you can see how your audience responds to your logo. If you notice that your logo is not translating into an audience or new sales, look into making some revisions.
You’ll Build Visual Consistency
From a branding standpoint, nothing is worse than an inconsistent public image. If the text and colors on print materials differ from those on Instagram, you’ll confuse your audience. And if the text is serif in one place and sans-serif in another, you won’t be building brand consistency.
With a logo, you create a clean symbol that you can include in any branding materials, whether digital or print. Think of it as a stamp or seal. Everything else you write or design should complement and enhance your logo.
And make sure that your logo works well in black and white. While most digital platforms will allow you to use color, be prepared for other formats — like print media — where you may be limited to grayscale. Design a logo that has enough contrast and clarity to translate to black and white formats effectively.
Ultimately, consistency is the key. Since part of your goal is to draw in new customers, keeping your logo uniform and clear is an essential step to creating a strong brand. Your brand will be more memorable and easier to recognize in a crowded field of competitors.
You’ll Build Brand Loyalty
You want your customers to come back, right? If customers have a good experience with your product or service, they’re more likely to do that. That’s why you want them to make a strong visual association with your brand — and a logo can help you do that!
Aim for a design that is timeless and not gimmicky. Designs that are based on trends will feel stale quickly. Things like drop-shadows, gradients, and handwritten text might seem like fun design choices at the moment, but you might be sick of these trends a year from now.
If your design has staying power, your clients may be more interested in sticking around, too. A logo that changes frequently could suggest that your brand is unreliable.
The Bottom Line
Good logo design has the capacity to elevate your organization’s visibility and sales. With some research and collaboration, you can build a brand that people will know and want to come back to. Make sure logo design is the next thing you pursue to strengthen your brand.
When you’re ready to craft the perfect logo, contact us and we can work with you to realize your vision!